The Art of Customer Feedback with Dr. Matt Champagne

Today, I am interviewing Dr. Matt Champagne, PhD. We’re discussing client and prospect surveys and the pioneering research that he’s done over 25 years on maximizing the uses of customer feedback to grow your business and your profits.

We’re sharing ideas and ways to use surveys in your business in more ways than you’ve probably considered. Using them to become more in tune with your ideal client’s needs so you can help them in bigger ways and be able to capture their attention with your communications. I took copious notes and I’m sure you will too. Enjoy.

Dr. Matt Champagne shares:

And when we got to the end of the period and stuff, we got all this email from these travel agents. Where’s the survey? When is the next survey coming? And they’re like – how strange is that people asking for the survey? When we asked them later, would you like to do this again? 97% of the audience said – “Yes, send me another survey”.

And we asked them why. They said, because I made a difference. I made an impact on the cruise line industry. I felt like my voice was heard, what I said made a difference. And I’m thinking to myself, what you did was go online and click a button and hit submit. That’s what you, in reality, that’s what you did.

You went and you typed in a form and you click the button. But in their minds, the psychology behind it is they felt like they were helping the cruise line industry – make decisions on how to run the protocols and how to get people back onto cruises. It just felt that close. That’s the power when you do surveys correctly, closing the loop and sharing the results and continuing the conversation…

For 28 years, Dr. Champagne has been a researcher, university professor, and serial entrepreneur. He was named “Technology Visionary” by SURVEY Magazine for his pioneering work merging psychology and technology to create never-before-seen customer feedback solutions. When not teaching, Matt can be found SCUBA diving or on-stage playing keyboard in his rock band.

Learn more about Dr. Matt:

Click here for a free gift for Mindful Millionaire listeners – (the 9 Principles infographic referenced on our episode)

Description and access to The Survey Playbook (best source to quickly create the perfect survey):



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If you’d like to learn more, check out these resources:

Financially Empowered with Naseema McElroy

The Millionaire Paradox with Leisa Peterson

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